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Using Stock Photos On Facebook

Here at Media Bakery we get a lot of questions about using stock photos on social media sites like Facebook so we thought we would clarify the proper usage. You can purchase stock photos to use on your Facebook page but you need to make sure you adhere to all license agreements.

First you should always keep in mind that you are restricted to a certain number of uses or impressions when using stock photos for any and all of your personal or business needs. 

At Media Bakery you have up to 500,000 uses for Microstock and Value Royalty Free photos but for Premium Royalty free it is unlimited. On other Microstock sites such as iStock you are allowed 250,000 uses per photo license. You can use these images on social media to create brochures, posters, announcements, invitations, personalize your welcome page, contest page and more. If you are unsure about how many times the page will be viewed you should consider obtaining additional licensing or you should give credit to the photographer and stock photo agency.

Tip: If you decide to use stock photos on your Facebook and other social media sites it is a good idea to change the photos every five months or so in order to keep your page fresh and avoid going over your usage rights.

Media Bakery Image ID: WAV0220684

There are a few ways that you are not allowed to use stock photos on Facebook and if you do you will be in clear violation of the copyright.

  • It is prohibited to use a photo of a person to represent a cause, action or campaign. For example you can not use an image to promote a product or service that deals with a life threatening illness as the public could interpret that to mean the individual in the photo actually has the illness.
  • You cannot use stock photos in a pornographic, obscene, immoral, infringing, or defamatory way.
  • You are not allowed to post the photo on your status bar or anywhere where it could be viewed as a photo that you took and own the copyright to.
  • You are not allowed to archive stock photos in Facebook albums. Remember Facebook states in their terms of service that all photos are archived forever. Even If photos are deleted they remain in Facebook’s database and this is not permitted by stock photo copyright agreements. Facebook states the following in their Privacy Policy: “For content that is covered by intellectual property rights, like photos and videos (“IP content”), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (“IP License”). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.”

So make sure to always check and double check all stock photo licensing agreements, use your best judgment, and respect photographers and all other artists work that you wish to use by getting permission, giving credit, or purchasing a license to ensure you are respecting all parties involved.

If you have any licensing questions please feel free to contact us Email: we are always here to help.

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