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4 Ways to Use Stock Photos for Business Marketing

Every time your business creates and markets a new line of products or services, you’re increasing the size of your business. By the year 2020, 40 percent of Americans will be working in freelance positions, according to Business Insider, and for a driven freelancer or established business, marketing and branding is essential for selling new products and services. Stock photos can enhance marketing and branding strategies while achieving a professional look without paying for a photographer.

Before jumping in and buying a stack of photo rights, read the royalty statements and licensing agreement for each shot. Some photographers release all rights to the photos they sell, whereas others restrict certain rights for certain uses. Know the purpose of an image before you buy photos, and never use any photo that you haven’t secured the rights to.

Business Cards

Plain white, minimally designed business cards are marketing traditions for a business. Business cards can also be perceived as a marketing cliche — most are stacked in a drawer and never seen again. Imagine the impact and visual appeal of a business card printed on a full color photograph. It’s eye-catching and unique, guaranteed to make your potential customers look twice. Choose a photo that reflects your brand, or choose an amusing shot that leaves a lasting impression and makes your clients smile.

Premade Book Covers

The eBook market is exploding, and every new writer needs an attractive, professional looking book cover. People do judge a book by its cover, and designers can create a lucrative sideline by turning stock photos into premade book covers. Search Amazon to find the most common genres and use the photos in GIMP or Photoshop to add text and decorative elements.

Postcard Sets

Choose a set of stock photo designs that represent your company. Turn these images into a set of custom postcards. Use your custom-designed business postcards as thank yous, follow-ups and holiday greetings for networking and relationship building. You can also send postcards to promote a sweepstakes, giveaway or special event. A postcard provides a personal touch and catches the eyes of recipients. Customers and clients will be drawn to the design and take notice of your discount offering or featured sale.


Match the right quote with the right photo, and you can create a unique promotional product line that customers will love, whether you’re promoting your personal training services, band, bakery, or crafts. Include a logo and tagline in your apparel collection. Businesses can also design T-shirts using fun stock photos for team building events, conferences and trade shows. Consider these T-shirts as free marketing and advertising as your colleagues continue to wear them to the gym or while grabbing coffee on the weekends.

Search for all your stock photo needs with images starting at $1 you can be sure to find what you need at the right price! If for some reason you are having trouble please contact us at and we will help you find what your looking for and answer any questions you may have about licensing and image usage.

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