http://www.mediabakery.com/stock-photo/CUL0054896/Man-and-woman-working,-architects.html

Using Images To Tell A Story

Today, people are using photography in every aspect of marketing, branding, and social networking.

http://www.mediabakery.com/stock-photo/CUL0054895/Man-and-woman-working,-architects.html
Man and woman working, architects Image ID: CUL0054895

Many people find that developing a visual story can more effectively communicates to their audience.  Asking key questions when choosing images that represent the idea/concept can help…

  • what is the issue your trying to solve?
  • who are the characters?
  • what events are you trying to portray?
  • and what is the context?

The relationship between story, event, and issue requires knowledge of the context and the ability to portray that successfully with an image or a series of images.  This of course, demands research so make sure to spend the time asking the questions and hunting down that perfect image.  Because according to InfoTrends 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.

http://www.mediabakery.com/stock-photo/BLD0103498/Swirling-photographs-in-shape-of-wave.html
Swirling photographs in shape of wave Image ID: BLD0103498

If you don’t have the time to spend searching through thousands of images take advantage of Media Bakery’s complimentary image search service.

“Remember the most successful campaigns choose images that tell a story and evoke an emotion!” – Media Bakery

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