It can be a challenge to create frequent social media updates with original and engaging artwork!
But it is sure worth your time and helps you to stand out!
Many social media platforms have made it easy for us to use images in unique ways. Facebook launched Timelines and changed the layout of brand pages giving people the opportunity to show more imagery. Twitter enhanced the use of images on the profile page and made it easy to share photos with people. Google+ has a huge image banner at the top of each profile. All of these spaces are perfect for using photography to increase brand awareness and humanize a business.
“The goal of Social Media is to engage and interact with your audience while continually extending your company’s reach. In return, this helps humanize your brand. People want to know that behind the brand and suits, behind the products and marketing, there are real people pulling the strings.” – OmniBeat
If you think about your brand’s image content from the user’s perspective- and not just from the brands perspective, you increase exposure and interaction among people.
Since it can be difficult to constantly come up with new content, images, artwork, etc. using stock photography is a great solution to help keep content fresh and engaging. While also ensuring the proper rights and licensing for all images that are used online and in social media.
Here are a few examples of how to use stock photography in your social media effectively.
Target used photos with the tag line “Who’s in for some Bocca Ball? We call red!” This worked great. It received 1600 likes and started a conversation in the comments section.
Fancy Feast had a great post using a cat with the tag line “Like” if all you want to do is go cuddle-up with your cat in the sunshine!” This worked so well that over 20,000 people liked and engaged with the image.
Its all about connecting to the audience and when you use images to enhance peoples awareness they will remember you and keep coming back to interact with you in hopes of seeing something new that they can share with others.