Optimize Images for search engines

How To Optimize Images For Search Engines

Meaning, how do you make your images more searchable on the internet?

You may not realize it, but pictures generate a lot of traffic from image-based search engines such as Google Images.

If you are a designer, content creator, marketing specialist, in advertising or anyone who deals with images and you want to have more exposure on the internet, then uploading your images using these tips will help your search engine results.

Media Bakery Stock Photo Image ID AFS0339806
Media Bakery Stock Photo Image ID AFS0339806
  1. Search engines do not like websites that take a long time to load so keep your image files small!  It is a good idea to size your images at the resolution in which they will be displayed on the web.  Use Photoshop or online tools such as Picnik and Image Optimizer.  Keep in mind images should be at 50KB or less. (Kb stands for kilobyte and just over 1000Kb make up one Mb. MB stands for megabyte.)
  2. Choose an appropriate file format. Formats such as PSDs and TIFFs do not render in all browsers and may also require additional software to read.  Use common formats such as JPEGs, GIFs and PNGs, which are supported by all major browsers.
  3. Instead of naming your image with a number such as ‘IKN0003502.jpg’, describe the image. Example:  ‘woman-in-business-meeting.jpg’ then search engines have information to use when categorizing your images.
  4. Use captions!  Search engines don’t use these but, people searching do!  If searchers do not find what they are looking for they will bounce back to the search engine and enter more keywords.  This is known as Bounce Rate and the search engines do take this into consideration. So make sure to add captions.
  5. Use Image Site Maps.  Here is a link that will help you understand more about how Google uses Image Sitemaps
  6. Use ALT Tags.  Here is a Google Video that explains how and why you should use ALT Tags for your Images.  Video Matt Cutts Discusses The Importance Of Using Alt Tags

We hope this helps and if you have more tips for optimizing your images please leave a comment below!  WE would love to hear from you

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