100 Ideas That Changed Graphic Design

100 Ideas That Changed Graphic Design is an interesting inventory of art that was well thought out and  brought together by Steven Heller and Véronique Vienne. I keep reading articles about this book and here are some images from the book that I found from various articles listed below! Enjoy!

 METAPHORIC LETTERING
Idea # 16: METAPHORIC LETTERING
Trying to Look Good Limits My Life (2004), part of Stefan Sagmeister’s typographic project ’20 Things I Have Learned in My Life So Far.’ Words are formed from natural and industrial materials and composed in situ.
PSYCHEDELIA
Idea # 83: PSYCHEDELIA
Gebrauchsgraphik (1968). The youth style influenced by drugs and rock and roll quickly became a commercial visual vocabulary. Founded in San Francisco, this German version smoothed out some of the rough edges.
RED WITH BLACK
Idea # 31: RED WITH BLACK
A Season in Hell (1944), a black-and-red assemblage of stark and wobbly forms characteristic of Alvin Lustig’s highly abstract visual vocabulary, is a graphic equivalent of the tormented prose of poet Arthur Rimbaud.
VISUAL PUNS
Idea # 19: VISUAL PUNS
Gun Crime (2010), illustrated by Noma Bar, is a commentary on the tragic toll of gun-related violence in the UK. The trigger serves as the mechanism and outcome of gun attacks.
PASTICHE
Idea # 17: PASTICHE
Chez Panisse Second Birthday Celebration (1973), a poster designed by David Lance Goines in an homage to the Jugendstil style of the Vienna Workshops and Vienna Secession movement.
TEEN MAGAZINES
Idea # 80: TEEN MAGAZINES
Teenagers Ingenue (1962) capitalized on the developing female teenage commercial market for fashion, cosmetics, and other beauty aids. Teens were now treated as young adults.
EXPRESSION OF SPEED
Idea # 35: EXPRESSION OF SPEED
Rainboeing the Skies (1971), an ad introducing the new Boeing 747 to El Al Israeli Airlines by graphic designer Dan Reisinger. This iconic image is at the center of an Internet controversy, with some claiming that it was in fact an Air Canada poster.
MANIFESTOS
Idea # 25: MANIFESTOS
First Things First (1964), published by British designer Ken Garland, who intended to radicalize the design practice that was fast becoming a subset of advertising. In 2000 an updated version was printed in cutting-edge magazines including Adbusters, Emigré, Items, and Eye.
FOUND TYPOGRAPHY
Idea # 38: FOUND TYPOGRAPHY
Alphabet with Tools (1977), by Mervyn Kurlansky, takes everyday objects found in homes and workshops and transforms them into the letters of the Western alphabet.
ENTREPRENEURSHIP
Idea # 15: ENTREPRENEURSHIP
A Catalog of Roycroft Books (1905?), designed at the Roycroft workshop in East Aurora, New York. Influenced by William Morris’s Arts and Crafts Movement, Elbert Hubbard established a crafts colony that sold books, textiles, and other products.
TRIANGULATION
Idea # 48: TRIANGULATION
The Best of Jazz (1979), a typographical masterpiece by Paula Scher, was done when she was discovering Aleksander Rodchenko and El Lissitsky. She recalls her work being acclaimed as ‘new wave’ and ‘postmodern’ when in fact it was a private homage to the pioneers of the Russian avant garde.
 DUST JACKETS
Idea # 37: DUST JACKETS
Ulysses (1934), hand-lettered and designed by Ernst Reichl, was said to be influenced by the paintings of Piet Mondrian.
PUBLIC SERVICE CAMPAIGNS
Idea # 66: PUBLIC SERVICE CAMPAIGNS
Give a Hand to Wild Life (2008), by Saatchi & Saatchi Simko agency in Geneva, is a series of clever and beautiful photographs of human hands camouflaged as wild animals by bodypainter Guido Daniele.


To read more about this book and find these images you can visit these sites:

http://www.brainpickings.org/index.php/2012/05/08/100-ideas-that-changed-graphic-design/

http://www.theatlantic.com/entertainment/archive/2012/05/100-ideas-that-changed-graphic-design/256876/

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